I was recently combing through BatteryTech Network’s list of over 700 battery companies worldwide. In 80% of cases, I had no clue what most of these companies actually do!
Here’s a typical description I stumbled upon (thanks, ChatGPT, for nailing the vibe):
" [Startup Name] is an innovative company at the forefront of battery technology, specializing in advanced energy storage solutions. We aim to enhance energy density, safety, and sustainability for applications ranging from EVs and grid storage to consumer electronics. Leveraging cutting-edge science, [Startup Name] is committed to driving the next generation of battery performance while supporting a circular, eco-friendly supply chain."
Sounds fancy, right? But… what do you actually do? Are you making cells? Are you recycling cathodes? Are you selling packs or refining materials? I don’t know! And neither do your potential partners or customers.
Now, recycling companies are usually clear about their role. But for others? Pinpointing their exact position in the battery value chain feels like decoding an encrypted message. And let’s be real - if you’re not selling battery packs directly to end consumers, who needs this puffed-up bla-bla-bla?
Your customers are businesses. They don’t have time to guess whether you’re making electrodes, electrolytes, or BMS software. The battery value chain has clear segments:
Mining
Refining
Electrode and cell manufacturing
Module and pack assembly
BMS
ESS solutions
Software and analytics
If you’re a cell maker, say it. If you’re working on solid-state, say it. Bonus points if you mention your chemistry (NMC? LFP? Sodium-ion?), cell format (18650? 4680? Pouch?), or pack specs.
Being clear isn’t just good communication—it’s good business. It saves time, builds trust, and helps you stand out in a crowded market.
So, battery startups, here’s my friendly advice: ditch the buzzwords and tell us what you actually do. Your future partners, customers, and maybe even investors will thank you.
Have a clear, straightforward weekend! 😉