You're a cleantech scaleup, pitching investors and devouring every book and article on scaling up, but here’s the thing: 90% of the people advising you have never scaled up anything remotely like what you're building.
Your investors, advisors—they might have SaaS experience, but scaling a cleantech hardware company? Nope. Most of the books, videos, and articles out there are focused on software scaleups. They’re as useful to you as a chocolate teapot. 🍫☕️
What should you do? Two things:
1️⃣ Stop listening to people who haven’t been there. Even if they’re suddenly the loudest voices on LinkedIn, if they haven’t done it, their advice is just noise.
2️⃣ Find the people who’ve walked the walk. There’s a massive difference between writing about scaleups and actually scaling up. Trust me—you’ll want to know the difference. 💡
Ready to scale the right way? Reach out if you’re looking for real-world insights from someone who’s been in the trenches. Follow me and connect for more practical tips on scaling cleantech startups. 🌱🚀
Your scaleup Consiglieri.