In climate tech, successful innovation isnโt always about inventing brand-new technology. More often, itโs about cleverly combining existing tech in a way that delivers real value. Why? Because new tech doesnโt operate in a vacuum. It needs components, raw materials, and supply chainsโall of which already exist in your target industry. The more of those things you can leverage without requiring radical change, the higher your chances of scaling successfully.
The key question when designing your product or service: ๐๐ผ๐ ๐บ๐๐ฐ๐ต ๐ฑ๐ผ๐ฒ๐ ๐๐ผ๐๐ฟ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป ๐ฟ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ ๐๐ต๐ฒ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ผ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ? The less disruption it causes, the faster your product can be adopted. If youโve built something that plugs into existing systems with minimal effort, congratulationsโyouโve created a drop-in solution, and these tend to scale far more rapidly than disruptive tech that requires overhauling infrastructure or retraining entire production teams.
Drop-In Solutions Scale Faster
Letโs take Heliorec, a floating solar startup, as an example. Instead of reinventing the wheel, they designed a specialized mold for a "floater"โa key component on which solar panels are mounted when deployed on water. But hereโs the smart bit: Heliorec doesnโt manufacture the floaters themselves. Instead, they supply the mold to existing manufacturers, who can produce the floaters using their current setup.
This approach does three things:
1๏ธโฃ ๐๐๐ผ๐ถ๐ฑ๐ ๐บ๐ฎ๐๐๐ถ๐๐ฒ ๐ฐ๐ฎ๐ฝ๐ถ๐๐ฎ๐น ๐ฐ๐ผ๐๐๐. Heliorec doesnโt need to build factories or production linesโthey leverage existing ones.
2๏ธโฃ ๐ฆ๐ฝ๐ฒ๐ฒ๐ฑ๐-๐๐ฝ ๐๐ฐ๐ฎ๐น๐ถ๐ป๐ด. Manufacturers already know how to use molds, so thereโs minimal learning curve or equipment change.
3๏ธโฃ ๐๐ผ๐ฐ๐๐๐ฒ๐ ๐ผ๐ป ๐๐ต๐ฎ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐. Heliorec can concentrate on deploying floating solar farms, not managing production headaches.
New Tech vs. Drop-In: Which Should You Build?
If your climate tech requires a major overhaul of how things are currently doneโnew supply chains, production methods, or user behaviorโyouโre facing a long, expensive road to scale. Thatโs not necessarily bad, but youโd better have deep pockets or a rock-solid plan to derisk the transition for your customers.
If, on the other hand, your solution seamlessly integrates into whatโs already there, youโve drastically improved your odds of success. Industries love innovations that require little to no change in their operations while offering significant gains in efficiency, cost, or performance. And by the way, investors love drop-in solutions too!
Key Takeaway
Not every startup needs to build something that disrupts the entire market from the ground up. Sometimes, the real game-changer is a solution that fits into the existing puzzle with minimal friction. Whether youโre building next-gen batteries, new green fuels, or solar systems like Heliorec, ask yourself: ๐๐ฎ ๐ ๐ฐ๐ง๐ง๐ฆ๐ณ๐ช๐ฏ๐จ ๐ด๐ฐ๐ฎ๐ฆ๐ต๐ฉ๐ช๐ฏ๐จ ๐ต๐ฉ๐ข๐ต ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด ๐ค๐ข๐ฏ ๐ฆ๐ข๐ด๐ช๐ญ๐บ ๐ถ๐ด๐ฆ ๐ต๐ฐ๐ฅ๐ข๐บ ๐ธ๐ช๐ต๐ฉ๐ฐ๐ถ๐ต ๐ง๐ญ๐ช๐ฑ๐ฑ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฆ๐ฏ๐ต๐ช๐ณ๐ฆ ๐ฐ๐ฑ๐ฆ๐ณ๐ข๐ต๐ช๐ฐ๐ฏ ๐ถ๐ฑ๐ด๐ช๐ฅ๐ฆ ๐ฅ๐ฐ๐ธ๐ฏ?
If the answer is yes, then youโve got a drop-in solutionโand a head start in the race to scale.
So, whatโs your approachโdrop-in or disruption? Let me know in the comments, or reach out if you want to brainstorm scaling strategies for your climate tech startup! ๐
Picture credits: Heliorec