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๐Ÿ“ฅDrop-In Solution

Writer: Emin AskerovEmin Askerov

In climate tech, successful innovation isnโ€™t always about inventing brand-new technology. More often, itโ€™s about cleverly combining existing tech in a way that delivers real value. Why? Because new tech doesnโ€™t operate in a vacuum. It needs components, raw materials, and supply chainsโ€”all of which already exist in your target industry. The more of those things you can leverage without requiring radical change, the higher your chances of scaling successfully.


The key question when designing your product or service: ๐—›๐—ผ๐˜„ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ฟ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜ ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐˜๐—ผ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ? The less disruption it causes, the faster your product can be adopted. If youโ€™ve built something that plugs into existing systems with minimal effort, congratulationsโ€”youโ€™ve created a drop-in solution, and these tend to scale far more rapidly than disruptive tech that requires overhauling infrastructure or retraining entire production teams.


Drop-In Solutions Scale Faster

Letโ€™s take Heliorec, a floating solar startup, as an example. Instead of reinventing the wheel, they designed a specialized mold for a "floater"โ€”a key component on which solar panels are mounted when deployed on water. But hereโ€™s the smart bit: Heliorec doesnโ€™t manufacture the floaters themselves. Instead, they supply the mold to existing manufacturers, who can produce the floaters using their current setup.

This approach does three things:

1๏ธโƒฃ ๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ๐˜€ ๐—บ๐—ฎ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—ฐ๐—ฎ๐—ฝ๐—ถ๐˜๐—ฎ๐—น ๐—ฐ๐—ผ๐˜€๐˜๐˜€. Heliorec doesnโ€™t need to build factories or production linesโ€”they leverage existing ones.

2๏ธโƒฃ ๐—ฆ๐—ฝ๐—ฒ๐—ฒ๐—ฑ๐˜€-๐˜‚๐—ฝ ๐˜€๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด. Manufacturers already know how to use molds, so thereโ€™s minimal learning curve or equipment change.

3๏ธโƒฃ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ผ๐—ป ๐˜„๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€. Heliorec can concentrate on deploying floating solar farms, not managing production headaches.


New Tech vs. Drop-In: Which Should You Build?

If your climate tech requires a major overhaul of how things are currently doneโ€”new supply chains, production methods, or user behaviorโ€”youโ€™re facing a long, expensive road to scale. Thatโ€™s not necessarily bad, but youโ€™d better have deep pockets or a rock-solid plan to derisk the transition for your customers.


If, on the other hand, your solution seamlessly integrates into whatโ€™s already there, youโ€™ve drastically improved your odds of success. Industries love innovations that require little to no change in their operations while offering significant gains in efficiency, cost, or performance. And by the way, investors love drop-in solutions too!


Key Takeaway

Not every startup needs to build something that disrupts the entire market from the ground up. Sometimes, the real game-changer is a solution that fits into the existing puzzle with minimal friction. Whether youโ€™re building next-gen batteries, new green fuels, or solar systems like Heliorec, ask yourself: ๐˜ˆ๐˜ฎ ๐˜ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ค๐˜ข๐˜ฏ ๐˜ฆ๐˜ข๐˜ด๐˜ช๐˜ญ๐˜บ ๐˜ถ๐˜ด๐˜ฆ ๐˜ต๐˜ฐ๐˜ฅ๐˜ข๐˜บ ๐˜ธ๐˜ช๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜ต ๐˜ง๐˜ญ๐˜ช๐˜ฑ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ณ๐˜ฆ ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ถ๐˜ฑ๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ?


If the answer is yes, then youโ€™ve got a drop-in solutionโ€”and a head start in the race to scale.


So, whatโ€™s your approachโ€”drop-in or disruption? Let me know in the comments, or reach out if you want to brainstorm scaling strategies for your climate tech startup! ๐Ÿš€


Picture credits: Heliorec


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© Emin Askerov, 2023.

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